Tag: accounting

Enterprising Insights, Episode 17: Embedding AI into Workflows to Improve Efficiencies
March 21, 2024

Enterprising Insights, Episode 17: Embedding AI into Workflows to Improve Efficiencies

Keith Kirkpatrick, Research Director at The Futurum Group, discusses the use of generative AI to improve efficiency within the flow of work, focusing on apps within the healthcare space....
Flexibility, Functionality, and Scalability Underpin Oracle NetSuite
December 20, 2023

Flexibility, Functionality, and Scalability Underpin Oracle NetSuite

Keith Kirkpatrick, Research Director at The Futurum Group, discusses the reasons why Oracle NetSuite was chosen by Hofman Hospitality Group as its ERP solution, focusing on features, industry experience, and...
Technology Can Be the Solution to Today’s Finance and Accounting Talent Crisis with FloQast - Futurum Tech Webcast
October 20, 2023

Technology Can Be the Solution to Today’s Finance and Accounting Talent Crisis with FloQast – Futurum Tech Webcast

In this episode of the Futurum Tech Webcast, FloQast CEO Mike Whitemire discusses the workplace challenges in the accounting industry and explains how technology can help reduce worker frustration and...
Intuit Assist Brings Generative AI to Consumers and SMB Customers
September 13, 2023

Intuit Assist Brings Generative AI to Consumers and SMB Customers

Keith Kirkpatrick, Research Director at The Futurum Group, covers Intuit’s announcement of Intuit Assist for consumer and SMB users, and discusses how Intuit’s GenOS strategy will help the company embed...

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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